基于社交媒体平台和融媒体技术的农技服务系统设计与实现

赵健; 邱荣洲; 池美香; 高晓丹; 翁启勇

doi:10.19303/j.issn.1008-0384.2019.10.017

基于社交媒体平台和融媒体技术的农技服务系统设计与实现

doi: 10.19303/j.issn.1008-0384.2019.10.017

1.
福建省农业科学院数字农业研究所，福建　福州　350003
2.
福建省农业科学院植物保护研究所，福建　福州　350013
3.
福建省农业科学院，福建　福州　350003

基金项目: 中央引导地方科技发展专项（2017L3007）；福建省科技计划公益类专项（2018R1025-4）；福建省农业科学院科研项目（A2017-28）

详细信息

作者简介:
赵健（1973−），男，副研究员，研究方向：数字农业技术（E-mail：zhaojian@faas.cn）

通讯作者:
翁启勇（1962−），男，硕士，研究员，研究方向：有害生物综合防治与农业信息学（E-mail：wengqy@faas.cn）

中图分类号: TP 39；F 323
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出版历程
- 收稿日期: 2019-09-20
- 修回日期: 2019-10-07
- 刊出日期: 2019-10-01

Design and Testing of a Media Convergence System for Serving Agricultural Community

1.
Digital Agriculture Institute, Fujian Academy of Agricultural Sciences, Fuzhou, Fujian　350013, China
2.
Plant Protection Institute, Fujian Academy of Agriculture Sciences, Fuzhou, Fujian　350013, China
3.
Fujian Academy of Agricultural Sciences, Fuzhou, Fujian　350003, China

摘要

摘要: 目的创新是乡村全面振兴的重要支撑，为拓宽农户获取农技信息资源的渠道、提升科技特派员服务效率，增加农业信息资源的利用率。运用融媒体环境下信息资源多媒体化与传输渠道多元化等特点，设计一套集资讯推送、视频培训、互动咨询为一体的农技服务系统，提供微信公众号、小程序等多种融合服务方式。方法通过信息资源整合、流程优化设计、数据接口开发，搭建融媒体环境下的农业科技信息服务分发平台，开发基于微信平台的农业科技服务应用系统，实现微视频点播、专家问答、信息查询等信息服务功能，并推广应用。结果应用公众号与小程序，在功能上能满足农业信息服务的交互式、多媒体化和移动化的要求；通过微信平台作为用户访问入口，减少了下载安装流程，有效提升用户使用意愿；微信对话和好友转发等数据分发方式占信息资源访问量的71.51%，有效提高了农业信息资源的传播利用效率。结论应用融媒体技术与微信平台开发的“慧农信”农技服务系统能满足农业技术服务对信息资源与应用功能上的需求，提升了农业技术传播效率、降低了使用难度与培训成本，是科技特派员为农业农村用户开展技术服务的高效工具，应用前景广泛。
- 融媒体 /
- 社交媒体 /
- 农技服务 /
- 数据协同 /
- 慧农信
Abstract: Objective An agricultural technology service system using the social media and media convergence technology was designed and tested for an effective venue for farmers to access up-to-date information relating to agricultural advances, improve the efficiency of service and information dissemination, and increase the utilization of available resources in support of rural revitalization. Methods Utilizing the available multimedia and diverse transmission channels, a system that integrated information dissemination, virtual training, and interactive consultation for serving the agricultural community was designed. A WeChat public site was used as a platform and app programs for various system functions. Through resource integration, process optimization, and interface development, a service system was formulated and tested for its viability. Results The newly developed Huinongxin system provided live micro-video, expert Q&A, and information query with the service-oriented (SOA) data interface significantly facilitated the execution of the designed purposes in serving the agriculture community. The establishments of an official account on WeChat and the inclusion of various apps eased the data downloading and software installation making the program exceedingly user friendly. For instance, online dialogue, message forwarding, and information exchanges, which effectively improved the dissemination and utilization efficiency of the system, accounted for 71.51% of the website visits in the trial. Conclusion The Huinongxin agricultural technology service system utilized the media convergence technology and WeChat platform to provide effective information dissemination and exchanges. In trials, it exhibited an improved efficiency, ease of use, as well as cost reductions on training and education. It demonstrated the practical applicability as a tool for the designed mission and was recommended for implementation in China.
- media convergence /
- social media /
- agricultural technology services /
- data sharing /
- Huinongxin

HTML全文

图 1 基于融媒体的农业科技信息服务模型

Figure 1. Agricultural technology information service system—a model of media convergence

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图 2 系统架构

Figure 2. Schematic diagram of Huinongxin system

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图 3 系统功能框

Figure 3. System functions window

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图 4 公众号系统界面

Figure 4. Interface of Huinongxin system on WeChat Public Website

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图 5 微视频系统界面

Figure 5. Interface of Huinongxin system on video-on-demand

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图 6 小程序系统界面

Figure 6. Interface of Huinongxin system on Apps

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图 7 系统管理界面

Figure 7. Interface of Huinongxin system on management information

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图 8 “慧农信”应用结果分析

Figure 8. Trial results on Huinongxin system

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