Abstract: The northwest district is the most important sweet potato planting area in Fujian.In recent years, processing of the dehydrated red-flesh-sweet potato slices has become a leading industrial activity in Liancheng.To further foster the development, a new marketing approach associating the high quality and uniqueness of the products is in order.Currently, the sweet potato leaves and the purple flesh sweet potatoes have been widely promoted for foods.This article presents the problems and prospective of future business development for the area′s sweet potato industry.New varieties and novel technologies, as well as supports from the government agencies and corporations, should be sought to eventually establish a special sweet potato industry for the region.