Abstract: It is an important way to explore and implement the transformation and upgrading of traditional agriculture by constructing and developing modern agriculture demonstration area.As the demonstration carrier of agricultural technology integration,scientific and technological achievements conversion and modern agriculture production,the modern agriculture demonstration area is not only an important base for development,transformation and promotion of new agricultural technology,but also the main platform for cultivation of new industries and rural technological services.In this paper,for the modern agriculture demonstration area,we elaborated its significance and leading role,,emphasized the key points for the construction and mechanism innovation,and proposed strategies for the development and promotion of Jian'ou modern agriculture demonstration area based on the local conditions,which included(1)establishing the development region of green agriculture in mountain;(2)setting up the exhibition zones of efficient and high-quality agriculture;(3)building the demonstration zones of the ecological fruit-tea planting in hills;(4)constructing the pioneering district of bambooshoot industry;(5)founding the leading area of modern circular agricultur2;(6)building the rural leisure area with various functions.