Science Innovation and Industry Strategy Analysis on Panyong Congou Black Tea

According to the good inheritance and development situation of panyong congou industry,the eight major science and technology innovation of panyong congou in the production were analyzed.① Tea resources and innovation and application of the high-aroma pattern varieties;②Integration and innovation of the low-carbon,efficient and ecological cultivation technology;③Innovation of processing technology on the flower-fruit aroma black tea;④The development of standard and innovation of processing machinery;⑤Originality and innovation of packaging and culture;⑥Innovation of selling idea and network platform;⑦Skill innovation of drinking and brewing process;⑧Model innovation of brand construction.Then the creativeness ideas of trade name,packaging,culture,journey on panyong congou were investigate.Finally the industry development countermeasure were put forwarded,including stabilizing area of tea garden,taking advantage of variety,development characteristic product,supporting system authentication,implementation of GAP management,establishing tracing back system,guiding transformation of production mode,developing low-carbon,high profit and product differentiation road,attempting tea-manor management.The purpose was to promote transformation and upgrading of panyong congou black tea industry.