Advantages,Risks and Development Countermeasure for Agriculture Crowdfunding

Agriculture crowdfunding,relying on the crowdfunding platform on the Internet,realizes the directly bidirectional interaction between producers and investors(consumers),and comes to be a new agricultural financing way by uniting small amount of money people invest in the projects together.Compared with the traditional agricultural financing and management pattern,agriculture crowdfunding has obvious advantages in realizing the interaction of supply and demand,solving the financing problem,shortening the circulation chain and reducing the agricultural risk.The agriculture crowdfunding in China is still at the preliminary and exploratory stage of development associated with low market recognition,high operating cost,no guarantee for agricultural products security,and risk for production,finance,credit risk.Based on the analysis of agriculture crowdfunding's advantages,risks,and development bottleneck,strategies for Chinese agriculture crowdfunding were proposed,which included(1)raising awareness,enhancing trust and fostering professional market of agriculture crowdfunding;(2)exploring the crowdfunding pattern,and reducing operating costs and ensuring the safety of agricultural products;(3)strengthening project support and the operational supervision to reduce the crowdfunding risks.